Having a mobile strategy is essential for startups today as a majority of customers shop through this channel. The solution lies in getting a mobile app developed for your business but adhering to the concept of Minimum Viable Product (MVP) while you do so.
The MVP approach means that you invest in a product that yields all the basic benefits but fits within your budget. As a smart business owner, you should be clear about all the features that you want your business app to have. Let us give you some useful tips to create a result-oriented mobile app for your startup.
1] Know your potential buyers
The most important thing for a new business is to identify its potential buyer base, their likes and dislikes, expectations, preferences, and demographics.
Also research on the kind of devices they use to shop via this channel. This is the foundation on which you need to build your overall strategy including your mobile strategy.
2] Choose the right platform
While choosing the mobile app development platform, know that you should be where your customers are. For instance, choose between the iOS and Android platforms on the basis of your target audience.
A fair amount of research goes into building a user persona so that you can understand the target base and reach it. Start by building for one platform and then move over to other as your business grows. Better still, you can have a cross-platform application if you can afford one.
3] Get the right features
The nest tip to build a successful startup app is to have the right set of features that match the user needs as well as industry trends.
All businesses should have basic features such as search functionality, payment integration, and shopping cart, as the need may be. You can opt for high-end features such as virtual reality, chatbots and location-based services if your budget permits.
4] Make an app that is simple to use
Since you are planning to present yourself to the buyers for the first time, you should be able to establish a connection instantly.
Having a simple app with a minimalistic design and easy navigation makes it easy to use. Such apps are more likely to attract and retain users, which is a key parameter of startup success.
5] Focus on App Store Optimization
Another factor that drives the startup app’s success is to have it optimized for the App Store. Developing a mobile application is just half the job done because it will not be able to reach the target audience unless it is well-optimized.
The competition in the App Store is high and there are no chances for your application to be visible unless you focus on the right keywords, performance and other ASO parameters.
If you are looking for mobile app development in Miami or anywhere across the US, connect with a technology partner with the right skill set and experience.
Look for a provider who has worked for startup clients and understand their challenges to deliver solutions that really work.