Did you know that an Instagram post coming in with one hashtag receives 12.6 percent higher interaction than without? If you want to expand your account, it’s definitely more than worth it to develop a hashtag strategy for your business.
Therefore, creating good hashtags for Instagram can directly affect the performance of your marketing strategy and ensure that you reach your authentic followers better.
Read on for our full breakdown of all the strategies you need to know before creating the hashtag list of your dreams.
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What Are Instagram Hashtags?
A hashtag (e.g., #NoFilter) is a grouping of letters, numbers, and emoji followed by the # sign. They’re used to organize information and make it easier to find.
You may click on hashtags. Anyone who searches for an Instagram hashtag or clicks on one will be sent to a page with all posts labeled with that hashtag.
The Types of Good Hashtags for Instagram
Generally speaking, you’ll find that Instagram will categorize its hashtags based on the following types.
First, we have the product and service hashtags. #handbag or #divebar are examples of simple keywords to describe your product or service.
Second, there are the niche hashtags. These are more specialized, indicating your place in the business, such as #travelblogger or #foodblogger.
Third, we have the community-based hashtag. Instagram has communities, and these hashtags may help you discover and join them. Consider the hashtags #dogsofinstagram and #catsofinstagram.
Fourth, there are special event or seasonal hashtags. These may be used to refer to actual holidays or seasons. Such as #summerdays, or all of the National [Thing] Day holidays, such as #nationalicecreamday or #nationalnailpolishday.
The fifth type of hashtag is the location one. Even if you geotag your Instagram photo, using a hashtag related to your places, such as #vancouvercraftbeer or #londoneats, may be beneficial.
The sixth is the daily hashtags. Every day has its own set of hashtags, ranging from #MondayBlues to #SundayFunday. Then, we have the relevant phrase hashtags. Product hashtags, specialty hashtags, and community hashtags are all combined in these hashtags. They’re terms like #amwriting or #shewhowanders that individuals use on Instagram to interact with existing groups in a somewhat insider manner.
The most well-known acronym hashtag is #TBT, which stands for Throwback Thursday. #OOTD is for outfit of the day, #FBF means flashback Friday, and #YOLO is the forever-famous tag for you only live once.
And, if you’re planning on reposting some of your old content, you’ll want to check out this guide https://setapp.com/how-to/repost-on-instagram.
Finally, have fun emoji-based hashtags. These hashtags can include emojis on their own or words or phrases with emojis attached.
How to Find the Best Hashtags for Your Instagram
Here’s the reality. You might use one of the numerous Instagram hashtag generators to obtain many free hashtag ideas for your picture. However, these recommendations will not be as strategic and successful as doing your study.
Here are some suggestions for creating Instagram hashtags that will increase reach and interaction.
Learn From the Competition
While you don’t want to copy your competitors’ approach exactly, looking at the hashtags they use may offer you some insight into what’s working for others in your sector.
Perhaps you’ll come across some new hashtags to add to your collection. Alternatively, if you don’t want to compete for the same audience, you may look for other hashtags to utilize.
Note the Favored Hashtags of Your Audience
After all, if your target demographic is already using a hashtag, it’s likely that others who are similar to them are as well. Finding existing Instagram groups is a fantastic method to broaden your audience. And, connect with individuals who are most likely interested in your product or service.
Keep a watch on your most ardent supporters to observe what hashtags they’re using. Instagram’s search function may provide you with more information about the hashtags your followers are interested in.
When you search for a hashtag on Instagram, the tool will tell you whether anybody you follow also uses that hashtag. (Note that this only works on mobile devices; it does not function on desktop computers.)
Integrate Instagram’s Hashtags Feature
You’ll see a list of related hashtags immediately above the “Top” and “Recent” tabs on any hashtag page, which you can browse through by swiping left.
This is a fantastic method to discover hashtags that are a little more specialized than the prominent keyword-based hashtags you were looking for. As a result, you’ll reach a better-focused audience with less material to contend with. These hashtags may be helpful for Instagram businesses looking to connect with enthusiastic groups.
Use a Branded Hashtag
The most significant hashtag for your brand may be one you develop yourself. Said, a branded hashtag is a tag that you design to promote your brand or campaign.
Include your hashtag in your Instagram profile and emphasize it in your captions and Instagram Stories to let your followers know about it. You could also hold a contest with a branded hashtag to raise awareness and gather user-generated material.
Make sure to track how your branded hashtag is being used, both inside the Instagram app and via a stream in your social media dashboard. Look for ways to repurpose good material or connect with prominent people of your audience.
Touch a hashtag on Instagram, then press the blue Follow icon on the hashtag page to follow it.
Ready to Get Better Reach on the Gram?
We know how overwhelming it can be to set up an Instagram marketing strategy and have it withstand all the changes in the platform as time goes.
We hope that our guide has shed some light on the best ways to create good hashtags for Instagram and your online audience. Just remember that you’ll want to concentrate your content creation on your audience and what makes them unique.
And, if you enjoyed reading this article, then you’ll love checking out our additional tips and strategies. All of the relevant ones will be available to you in our marketing and business sections.