What is a copy writer? And why does business need one?. Not everyone can put together interesting and informative information in a concise and easy to read text.
So, copy writers are used to write text for all types of business documents and especially in advertising, as well as writing a press release and many other forms of promotional digital marketing material. A copy writer is also used to edit and proof-read existing documents.
Now, more so than ever, the need for creative copy writers is more in demand with the explosion of social media and digital marketing. Copy writers are not only needed for longer text, such as blogs, but are in great demand to come up with catchy headlines and engaging sub-titles.
To get a full understanding of what type of copy a modern copy writer will be tasked to write, it’s a good idea to complete a digital marketing course to get a grasp of how copy writing works in the digital marketing sphere.
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Copy writing skills
There are quite a few skills that a copy writer absolutely must have, such as excellent command of the English language and impeccable grammar. However, there are few less obvious skills that need to be cultivated to be a good copy writer and so stay in demand.
The ability to write well and love what you do is essential for a great copy writer to succeed and of course to always keen top of mind that content is king.
Here are few skills that a competent copy writer must have besides the obvious ability to create effective content through good sentence structure, grammar and vocabulary:
- Be creative – A modern copy writer needs to fully understand the brand they are writing for and adapt to very different brands that want completely diverse copy. Being creative is pre-requisite in this artistic profession.
- Accept feedback – The ability to accept constructive criticism can be difficult in any job, however a copy writer needs to be able to accept feedback and be willing to edit, re-write and hit the feared delete button when needed.
- Research ability – Having an instinct to delve deeper and ask questions about their copy topic is essential. Bold curiosity is a must for a copy writer.
The modern copy writer
It’s a challenge for any copy writer to meet the modern content demands in 2019. Often headlines, and copy, are needed under tight deadlines and extreme pressure is applied to come up with something new, especially where digital marketing is concerned. The world wide web is inundated with catchy headlines, captivating sub-titles and interesting copy.
Social media is showing no signs of slowing down, in fact, content on the social media platforms is expected to continue to rise. This is great news for copy writers. As long as the digital marketing remains a top priority for business the demand for copy writers will continue to increase.
Why demand for copy writers is increasing
Audiences online continue to grow at an unstoppable rate. Everyone nowadays is online. Today’s readers have become accustomed to accurate and interesting information at their fingertips. Therefore, the demand for copy writers continues to grow too.
The demand for competent copy writers will remain high as long as readers want and expect the following level of copy.
- Catchy headlines to draw them in.
- Easy to scan over text to find what is of interest to them.
- Clean and concise copy.
- Error free copy that is free from any typos at all.
- Shorter paragraphs and bolded key words.
- Relatable content.
What’s driving the demand for copy writers?
With the ever-increasing social media platforms, apps and blogs, tech trends continue to drive the demand for copy writers. Increased mobile access to the internet is increasing the need to conversational copy writing. An effective copy writer can truly turn around the SEO and social media efforts of an organisation in order to increase website traffic and generate leads.
Business today has to stand out with their SEO strategy and style which continues to boost the demand for top quality copy writers. The power of the written word has been recognised to improve digital marketing success.