All businesses need a sustainable marketing strategy to connect with their consumers and build a narrative around their products and services. Although marketing teams have been using videos as part of their marketing strategies for several years now, they still remain relevant.
However, making videos can be expensive and require a lot of effort. Due to this, you might be asked to justify the resources that videos take up.
This article rounds up the benefits of using videos for marketing and branding your business. With these statistics, you can convince your business to use videos and also do so more effectively.
Social Media Consumers Watch More Videos
If social media users are your target audience, you may want to note that more than 90% of them watch videos. While YouTube continues to dominate the market, more and more users are also taking to other platforms like Facebook to watch videos. Due to this reason, more companies are focusing on building a better social media presence to attract consumers.
However, you may want to spend time understanding what type of content works on which platform. For instance, what may work for Twitter may not work for Facebook. One way to do this is by engaging with your audience and using analytics to understand what works for them. You can also ask the consumers directly what they want.
When you get enough information, you can translate them into your marketing goals. By doing this, you will find it easier to create and curate videos that connect with your audience.
Lastly, depending upon the category of the consumers you want to attract, you may want to develop different types of videos. For instance, you will need ‘awareness’ videos to attract more consumers.
‘Consideration’ videos help in engaging the audience that already knows about your product. Finally, ‘decision stage’ videos help users make the final decision about their purchase.
Your Audience Wants More Videos
You may probably think that there is already a lot of video content out there, and perhaps the audience does not want more of it. On the contrary, 43% of consumers say they want more videos.
This presents an opportunity you cannot afford to miss. There are several ways in which you can use videos to market your products and services. Apart from social media, for example, you can embed videos in emails and on your website. In the end, you need to figure out how videos fit into your content marketing strategy and use them accordingly.
After watching your videos, consumers can connect more with your brand and perhaps take the steps you want them to. They are more likely to subscribe to your newsletter, or even better, buy from you.
Another reason why videos work is that they allow consumers to trust your brand. They allow you to become more personal with your audience and appeal to their emotions. As you develop this bond, you can add more of a human touch to take the “business” out of the equation.
Consumers Love Product Reviews
It won’t be wrong to say that everyone has seen at least one product review video on the internet. Whether you want to buy lipstick or a phone, there is an unboxing video available for almost everything. The number of hours people have spent watching product reviews on YouTube is 50,000 years and counting. This astounding figure is a reason enough for you to make more videos.
The easiest way to do this is by collaborating with bloggers who have a good social media following. More and more bloggers are using videos on their social media channels to offer something substantial to their followers.
Apart from this, you can also leverage user-generated content by encouraging your customers to make content for your products and services. Lastly, you can explore the option of your own YouTube channel where you can upload more professional unboxing and review videos of your products and services.
Higher Customer Retention
As essential as attracting new people to your products and services is, it is equally important to retain the existing base. A poor customer retention rate can severely impact your sales.
Although you may be using blogs with informative long-term posts for the benefit of your users, there is a chance that most of them leave the page halfway through. Videos have a better engagement rate, and 52% of consumers end up watching videos till the end.
You don’t have to make separate videos for your blog posts or worry about compromising your website’s speed. You can embed your YouTube videos to make the most of the available content.
Rank Higher on SERPs
When ranking its pages, Google analyses the time that visitors spend browsing on them. The more time that users spend on a page, the higher up it comes on the search results.
When there are videos on a website, people end up staying longer. These videos are a great way to improve your chances of people staying on your page longer, and thus, Google ranking it higher on its SERPs.
If you are contemplating whether to use videos in your marketing strategy, you may want to know that they are here to stay in 2021. High-quality, well-thought, and executed ideas, when translated into videos, can get you closer to your marketing goals.
Topbunk can help you create high-quality video content that can keep your audience engaged and grow your business!