Search Engine Optimization is a crucial marketing strategy. With a proper SEO strategy, you not only make it easy for potential customers to find you, but you also create a good user experience.
Website optimization may not come easy, but it is worth the effort. SEO enables you to get organic traffic to your website. If you prefer to have your site optimized for you, you may seek the services of SEO experts like SEO Geelong.
They will create for you high-performance websites and drive your digital marketing goals. So, which strategies will make you rank better?
1] Increasing page load speed
Loading speed determines whether visitors get into your website in the first place. The loading time of your website needs to be less than 3 seconds or, you risk high bounce rates.
There are numerous ways to increase a website’s speed. First, you need to choose the right hosting. Free hosting options will slow up your site as traffic increases. Other options include; compressing your files, enabling browser caching, and reducing HTTP requests.
2] Creating relevant content
Having information-packed content on your site is becoming increasingly crucial for SEO rankings. Carry out proper keyword research and dig into searcher intent to ensure that you create relevant content.
Poor quality content results in high bounce rates, which hurts your site’s SEO. After creating high-quality content, optimize other aspects of your content, such as images and headers. Create header tags in your content and use keywords in them. Also, use keywords in image titles or alt tag.
3] Mobile-friendliness
Sites that are mobile-friendly rank higher on Google. More people today are accessing the internet on their handsets than on desktops, so you need to target mobile users if you want to be successful in SEO.
4] Ease of site navigation and user-friendliness
Your clients should be able to find their way around your website quickly. You need a ‘clean’ website design that makes it easy for visitors to find what they are looking for.
If a customer is spending so much time trying to find their way around our site, they will leave. Including social media buttons on your website also increases user-friendliness because it enables visitors to share your content. More traffic will better your SEO game.
5] Valid linking
Broken links can lower the credibility of your site. All the links on your website should be working. If you have so many links, you can use tools such as the Google Webmaster Tool that helps you get rid of broken links. Linking your content to a few higher authority sites also increases your site’s SEO.
To get your website to rank better and attract more visitors, you need to ensure that it loads fast and is easy to navigate and use. It should also contain relevant information and links. Additionally, it helps to have a memorable name for your site that includes a popular keyword. A user is more likely to return to your site if they remember its name.
This post is very informative. Thanks for the great post Harshil.