Social media has become a driving force behind global consumer purchasing decisions. Now more than ever, companies need social media strategies that are brand-appropriate and that target the right audience, much like what the Rightly Written website provides.
Social Media Content Writing Tips and Tricks
The bottom line is that companies need social media content that turns into sales. There are many social media strategies that you can utilize to get your audience to engage, to make a purchase, and to turn into repeat business.
1) Get Clear on Your Goals
This seems like a no-brainer, but many business owners may not be clear on setting up specific goals for their social media content. You need to know what you are trying to accomplish and how your social media content strategy will get you there.
Why This Works – If you don’t have a goal, there is no real way to measure your results. Having a goal forces you to make your social media content purposeful.
2) Set Measurable Objectives
Once you have established your goals, you will need to assess over time, whether you are meeting them. For example, let’s say your goal is to get 20 new, quality followers a day on Instagram. This is specific, and you can track your progress on a daily basis.
Why This Works – It forces you to really get specific about your larger goals. The more specific you are, the better. You can readjust based on your measurables if your original strategy doesn’t get you the desired results.
3) Narrow Down Your Audience
Who do you really want to target? Who is your reader or potential consumer? If you are in a very specific niche industry this is a much easier task. If you are selling t-shirts, though, your audience could be quite vast. Narrowing it down is key to targeting the right people at the right time.
Why This Works – If you are talking to everyone, you are really not talking to anyone. Keep your audience defined and your conversions should increase.
4) Develop A Customer Avatar
Once you have narrowed down your target audience, you can take it a step further by developing your customer persona or avatar to create your ideal client: who they are, their age, income level, interests, along with other demographic information.
Why This Works – Getting clear on this, enables you to write focused content that your readers will be able to identify with.
5) Set Up Your Budget
You need to have a budget set for investing in your social media strategy. Perhaps you might create targeted ads via social media platforms like Facebook and Instagram. If you want to increase visits to your website and your target group is heavily focused on social media, running an ad might be the way to go.
Why This Works – Setting up a budget solidifies intent and action. It enables you to plan for promotions for your business that may give you the ROI that you want and need.
6) Create A Content Calendar
You want to ensure that you are planning out your content in advance and that your calendars are purposeful.
Why This Works – Planning ahead will protect you from scrambling at the last minute and potentially sacrificing content quality. Following a calendar will also save you from posting content just for the sake of posting.
7) Choose Your Platforms
Choosing the right platforms for your business is crucial. You don’t need to have a presence on every single social media platform out there. Do what feels right for your business.
Why This Works – You don’t need to be everywhere; you just need to be where your customers are.
8) Ensure Consistency in Branding
If you do have a few social media profiles, you should ensure that your branding and messaging is consistent.
Why This Works – This guarantees that there is no confusion and that users will have a similar experience with your brand or company regardless of which page they see.
9) Utilize Scheduling Apps
This goes hand in hand with your content calendar. Scheduling applications are invaluable tools for marketers and they make it easy to schedule out content ahead of time, a breeze.
Why This Works – Your carefully-crafted content can be posted in advance at specific times, enabling you to schedule your posts when your target audience is online the most.
10) Keep Evolving Your Approach
There is no one magic trick to succeeding on social media. The key is to keep learning and evolving with changes in algorithms and current content trends.
Why This Works – Changing up your approach keeps your content fresh and will help you stay ahead of your competition. 🙂