Search engine optimization is in an absolutely essential tool for any insurance agent that wants to be successful in the market. While you may already have a well-designed website it may not be properly optimized to attract the attention of the major search engines and receive the lion’s share of traffic that it deserves.
As you already know the insurance market is absolutely fierce with competition and it is necessary to do whatever it takes to be successful in this highly competitive market. When it comes to a powerful online presence, search engine optimization is an absolute must.
A properly implemented search engine optimized site is going to offer your business better opportunities at it is going to be recognized as a local industry leader and receive more traffic and leads, which is essential to grow in this market.
SEO For Success
Search engine optimization is an absolutely critical component if you want to be noticed by Google and the other search engines. Where a website ranks in the search engines is going to affect the amount of visitors you receive on a daily basis. Search engine traffic is some of the absolute best as it is highly targeted and free.
The vast majority of Internet users are going to click the top spots as opposed scrolling down to the bottom of the page or even off the page. Those insurance agencies that are able to grab the coveted top spots are the ones that receive the vast majority of web traffic that convert into leads and customers.
In addition, having the top spot in the search engines helps to boost your image and reputation as opposed to those that are found at the bottom of the page.
Search engine optimization is absolutely essential for smaller agencies that are trying to compete with the big businesses. SEO can be very affordable to those agencies that are working with a low marketing budget.
In addition the organic traffic that is generated through pre-search engines tends to convert much more than that of paid traffic.
Understanding The Various Types Of SEO
There are two basic types of space paste that one must understand, on page and off page. Both of these have a direct correlation to the ranking of the page in the search engines. Each one of these must be done correctly to help give your website an advantage over the market.
As an insurance agent, it is up to you to ensure that you have the right mix of both of these elements to reach the higher rankings in the search engine and bring more traffic directly to your website.
Ensuring that on page and off page SEO is vital to generate the largest amount of organic traffic to help generate as many leads as possible for your agency.
Understanding On Page SEO
According to Scott at https://scottkeeverseo.com, there are several aspects of on page search engine optimization that help insurance agents rank their pages at the top of the search engine page. When these are done correctly may help to optimize a page for a specific keyword or phrase and generate better rankings and traffic.
On page SEO includes having content that is published on the website that is going to include the most important and relevant keyword or phrase, that the visitor is searching for online. The search engines send out what are known as bots to evaluate a website or a blog post looking for that specific keyword or phrase.
Having the appropriate keywords within that page or post are going to give the search engine a clear indication of what the pages about. However, the search engine is going to scan the page for other indications that this is the best fit on the users search intent.
Another element of good on page SEO is to have the keyword directly within the URL, as this is going to show relevancy.
In addition, you want to ensure that images that are hosted on the site have the correct alt-text
defined within the image to ensure greater significance for the search engine bot as it crawls the page. You’ll want to use latent semantic keywords as part of the alt-text to ensure that this page gets a better ranking.
Finally, you’ll want to ensure that the speed of the site is up to par. There are several tools online that can be used to ensure that the the site is loading as quickly as possible. A slow loading site can cost you in rankings. So ensure that you have your site hosted with a fast provider.
The other aspect of SEO that is essential to your efforts is that of off page SEO, which is directly related to the ranking of your website.
One of the most important efforts of off page SEO is that of correct and efficient link building. This is the process of reaching out to other relevant websites that are going to link back to you directly.
In the past, any link would help a websites ranking, however, due to changes in search engine algorithms, this is changed in recent years. Today, a website will rank much higher if the links they are receiving from other websites are highly targeted and related.
As an insurance agent, it is absolutely essential that you use SEO as an essential part of your marketing plan. Search engine optimization is one of the best ways to get highly qualified leads that are going to help your business grow.
If you are not being aggressive with your SEO efforts, it is time to start. Organic traffic from the search engines is not only free but it converts very well. If you are unsure of the importance of SEO in your business, it is best to consult with a professional who will be able to create a plan of action for your agency website.
The internet is not going away. In fact, it is just growing more popular and evolving as more people get on. Today, is the day you need to implement a strategy to stay on top of the game.