SEO has changed drastically over time. Gone are the days when spamming back links that are irrelevant, writing thin content and keyword stuffing were the norm of the day. If you own a website or a blog and want to make sure you are using the right SEO tactics that will help your website gain maximum footprints, then you will have to follow the following tips and tricks. Today you can make Google happy by following the rules and guidelines set by them, there is no shortcut to success any more.
1) Content
It has been made clear since 2016 that ‘content is king’ when it comes to search engine optimization. Your content should be of great quality with no stuffed keywords. Make sure you keep track of the keywords you use along with the statistics of your website. See to it that the content is relevant to your website and there are no irrelevant back links forcefully inserted in the website.
Make it a point to invest in quality content that is free of grammatical errors and plagiarism. You content is of no importance if it is not appealing to your target audience. Attractive, meaningful and useful content is the key to success when it comes to search engine optimization.
There are content writers who work on freelance basis who can provide you with such content. All you have to do is outsource the job to them. You can also hire content writers on a full time or part time basis. Out sourcing or hiring content writers will help you publish great quality content; thus, helping your website reach the top of SEO ranking.
2) Mobile optimization
With the introduction of smart phones in the market, it has become crucial to optimize your website so it becomes mobile friendly. Google now checks how each website is displayed on the mobile phone. Make sure there are less pop ups and that your website is mobile friendly. The more the pop ups the more the chances of being penalized.
If you cannot do it yourself then hire the services provided by the professionals in the field. There are various firms and individuals offering these services.
3) Page titles and Meta Descriptions
You will now have to optimize your page titles and the Meta descriptions, which doesn’t mean that you can simply stuff them with keywords. Make sure you write attractive descriptions so that your target audience gets attracted to your page.
Optimizing your website as per the guidelines of Google is no rocket science; however, if you are not able to maintain your website and are not able to churn out good content, if you are not able to understand how to work with the meta descriptions and are new to these terms then it is wise to hire the services provided by the web development firms and content writers.
There are a huge number of firms that offers services to help bring your website to the top in the SEO ranking. These web development agencies and other SEO service providers keep themselves updated about the changes in the guidelines and work towards making your website appear on the 1st page of Google.
If you don’t want to hire the services of these firms then, you can outsource this work to individual content writers, web developers and SEO service providers. They work on freelance basis. If you are financially unstable but need these services then opt for short term loans with no credit check from a direct lender. 🙂
Thanks Harshil,These tips are really helpful on writing quality content for our website.