As a small business owner, you should take steps to ensure you are not missing out on opportunities. One of these is to utilise the internet to find more customers and make more sales. Having a dominant presence online can be low-cost but have a high-impact.
Ways To Promote Your Business Online For Free
Before the internet, marketing was all about promoting products through methods like printing flyers or sponsoring local events. Now marketing has taken a whole new meaning and there are all kinds of opportunities on the internet, you just need to know where to go.
This article will help you understand how to promote your business online and get your brand and product out there.
Build a strong website
Whether you are selling products or offering a service, a well-designed website is essential for your business. Your domain name should be the same or related to your business name for best possible search engine optimisation. You should decide on an established content management system for your website’s content.
The main goals of your website should be to clearly communicate your companies’ values and services. It should stay up to date with events, offers, company news and blog posts to keep potential clients coming back to your site.
Optimise your site for mobile
This is now more important than ever, with many people using their smartphones and tablets to browse the web, you need to ensure your site is optimised. You should use a responsive design and navigation should be your main priority. You want a great user experience for your potential customers, whatever device they are using.
It is vital that your phone number, address, logo, website URL and a short description if the company is visible when visiting the web page on any device. Research shows that 93% of people that use their mobile device to research will buy. Google will even rank your website higher if your site is optimised for mobile viewing.
Social media marketing
Social media is the easiest way to get your business out there, but just having an account is not enough. You need to target the social media platforms your target market use and post updates on a regular basis. You should use your social media to get people to notice you and encourage them to engage with your posts.
A great way to do this is marketing campaigns. Use imagery to communicate to people and create a brand that is attractive to your target market. You can use an online poster maker to create graphics and imagery that appeals to your customers and then share it on across social media. The ultimate goal is to encourage people to stop scrolling, engage with your post and click through to your website. Promoting special offers and competitions is a great way to grab attention.
Search engine optimisation
Search engine optimisation is all about using techniques to ensure that when someone searches for you, you can be found. It’s important to use link building to build up the authority of your website. This means gaining links back to your site from other blogs and websites. You should also incorporate technical on page SEO like keyword placement.
Basics such as web design and having a blog can also help with your websites search engine optimisation. Blogs generate more leads, give your consumers something connect with personally and drive more traffic to your website.
Research shows that small businesses with blogs generate 126% more leads. You need to use your blog to provide your readers with useful and knowledgeable information that allows you to build relationships with your customers. Be sure to add ‘share’ buttons to all your posts to help you get them out there. 🙂