Marketers and business leaders are always on the lookout for better ways to increase their business profits – this might be the reason why they are always looking for a means to update or innovate their efforts to reach audiences and customers.
However, if you’re looking for a more efficient way to analyze your niche market and use that information to make well-informed decisions about your campaigns, then perhaps call tracking can be the tool for you.
It appears a lot of companies are beginning to invest in call tracking because of its various benefits in terms of maximize your calls. This is helpful, given that while calls still have a big role in sales, only two (2) percent of cold calls actually result in appointments.
While this implies warm leads are more susceptible for conversion after initial contact such as emails, 80-percent of sales still generally need five (5) follow-up calls after the initial meeting.
Tapping into call tracking can greatly help you leverage on your sales skills much efficiently – and in the spirit of neutrality, here are other pros and cons of call tracking you may want to consider:
Table of Contents
Use different numbers with sense:
Call tracking, in its essence, gives brands a way to segregate different sets of numbers to be used with their respective campaign channels.
In turn, when customers call these channels, the software can record various forms of data such as geographical location, perhaps gender and age group based on call recordings, or even log which channel brought in that particular customer.
This is a much easier and organized way to identify which channels work for you.
Shed light on the sales mystery:
Despite markets leaning towards a digital infrastructure for businesses, 92-percent of customer interactions do in fact still happen through calls, which means insights without call tracking leave out a huge factor in the sales process.
With call tracking, you can finally see your business from a better bird’s eye view, and you have more numbers you can base your decisions from.
Put a number to customer service:
Perhaps one the most challenging aspects of evaluating your business profits is to get a good look at all the factors that affect your earnings.
Customer service isn’t exactly something you can quantitatively measure, but call tracking software such as Fone Dynamics and its call recording feature can give you an edge and actually look into your staff’s performance in calls.
You can then evaluate strategies that are working and aren’t working, and introduce better tactics for your agents to try and test to clients.
Zero in on consumer satisfaction:
In the same vein as customer service evaluation, call tracking software and their call record feature can at least give better insights towards consumers and their levels of satisfaction with your company or brand.
You can check which channels bring in the most prospects and conversions, and just which parts of calls actually make the winning blow.
Real time analytics, real time integration:
Call tracking software won’t bring you profits by itself, the same way one business-oriented application won’t be the thing to earn you money.
Rather, call tracking software are best used in conjunction with your other business applications, especially more so the ones that collect data such as Google Analytics and Google AdSense.
This enables you to access call data in real time and make informed decisions on the go.
Set, evaluate, adjust business goals with better precision:
The kind of data call tracking can help you gather can be extremely beneficial even from a top-down perspective.
Aside from being able to get hands-on with the kind of customer service you’re offering and the satisfaction you may or may not be able to give customers immediately, you can also get hands-on with your business plans.
With the data call tracking provides, you can easily create and set business goals, adjust and refine your current plans, and even remove inefficient work processes with greater precision and with less risk.
Conclusion: Call Tracking And Its Mobile Potential
It’s important to understand as early as now that call tracking won’t earn you profits directly, as it’s not used that way.
Using call tracking efficiently means understanding how its various features allow you to gather various forms of data from calls that can then be used to see and interpret customer trends in a quantitative manner.
In short, it’s something that works best when integrated with your other analytics systems. Call tracking can be best used to increase profits when used in conjunction with other tools.
This article is contributed by John. He is a long-time professional with over two decades of experience in analytics and communications technology. Also He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.
Really helpful article.