Are you looking for a straightforward way to advertise your business in a place where the majority of people will see it? If so, you will likely be looking for an option that is suitable for indoor or outdoor promotion, and in this sense, you may want to opt for a standard PVC banner.
However, there has been a push in recent years from advertising companies and those who want to advertise to have a more sustainable option for outdoor advertising. This has led to the introduction and heavy use of plastic-free banners in promotions.
While you may be concerned that a plastic-free banner would be more complicated to get hold of than a PVC one, it is worth noting that there are many advantages to choosing the plastic-free banner – not only for your business but also for its image.
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PVC banners are indeed incredibly hardy. However, if you are looking to advertise, plastic free banner material is also extremely weatherproof and very durable against the elements. Not only that, but due to its durability, it can easily be fitted onto railings or fences, which will grab people’s attention and promote your campaign and message.
Plus, this level of hardiness also means that when your plastic-free banner is printed, there is less chance of it being damaged while it is shipped to you.
Any marketing or advertising campaign will have costs attached to it, and a banner is likely to be on the rather more expensive side of things, especially if it is PVC.
However, you may be surprised to learn that a non-PVC banner, or one that is plastic free, is usually on par in cost with standard PVC options. This usually means it is no more expensive to have it printed with any design that you want.
Most people who drive a car, lorry, or own a motorbike will go down a highway and notice the advertisements that are displayed. A banner promoting your business will inform people, attract their attention, and potentially convert them into customers.
Any kind of banner, particularly one made of plastic-free material, is going to get results – especially if it is displayed in a location near your office. Just make sure you have a great graphics design team to ensure any banner you have printed does have a high-impact effect!
More companies these days are looking to become more eco-friendly, and with the plastic pollution issue at the current time, even advertising that you use plastic-free banners in your marketing campaigns can be an added boost for your business.
Not only that, but the process of making a plastic-free banner is also likely to be more eco-friendly, thus helping to reduce your company’s carbon footprint.
If you opted to have a PVC banner printed, you would likely want to keep it for as long as possible and crack it out as and when you needed to promote your business.
Luckily, plastic-free options are long-lasting, and if they’re stored correctly, they will easily maintain their coloring and print to catch the attention of customers’ eyes for many years to come.